Petrova Hammond is a fashion designer, educator and sustainability advocate who has spent more than two decades helping people rethink their relationship with clothing.
Through her label Lady Petrova, her upcycling work and creative education, she encourages people to see existing materials as the beginning of a story rather than the end of one. Her workshops combine practical sewing skills with a belief that creativity is one of the most powerful tools we have for reducing waste and changing consumption habits.