Associate Professor Lukas Parker is a distinguished expert in social marketing and advertising with a focus on health communication and sustainability. Co-leading the Communication Collaboratory, his research addresses critical issues in behavior change, waste reduction, and effective communication strategies. With over fifty peer-reviewed publications and influential books like Social Marketing and Advertising in the Age of Social Media (2020), he provides valuable insights into how marketing can drive pro-environmental behaviors and food waste reduction. His work with partners such as VicHealth and Woolworths explores strategies to optimize best-buy dates and minimize food waste. As an experienced educator, Lukas engages students in solving complex problems through innovative, co-creation approaches, making him a leading voice in advancing zero-waste practices and sustainable consumption.
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